Millennials with Kids

While individuals were bemoaning their alleged laziness and self-absorption, the Millennial generation quietly spent my childhood years. Pragmatic, diverse, and digitally native, this massive cohort of 80 million have become entering their prime consumer years, having children of their own, and shifting priorities because they move solidly up.Millennials with Kids changes how you think about this new generation of fogeys and uncovers profound insights for marketers and brand strategists planning to earn their loyalty. Building around the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals the way to:Enlist Millennial parents as co-creators of brands and products . Promote purpose beyond the bottom line . Cultivate shareability . Democratize customer experience . Integrate technology . Develop content-driven campaigns that speak to Millennials . And much more. Source:

Date de l'événement: 

Mercredi, 9 Août, 2017 - 17:45